Joel Villanueva should remove his billboards and other epal ads

I think it is not too late for Joel Villanueva so save his name from very bad publicity. Villanueva, whose ambition to become Senator is already a public knowledge is trying to make himself more popular. He and his supporters might had thought that the best way to promote him is put up massive ad campaign. But his ads put Joel Villanueva in bad light. It makes him the top epal among appointed officials.

TESDA Director Joel Villanueva tailed in surveys and therefore he and his supporters need to double their efforts. They put up billboards along strategic areas in Metro Manila in addition to Villanueva-painted buses and Villanueva-tarps.

Image source: http://epalwatch.com

Here is a clear picture of Villanueva’s epal from Sun Star Cebu editorial:

The ads unvaryingly show a close-up shot of Villanueva occupying approximately 2/3 of the space, with the slogan, “Sa TESDA may choice ka (sic).” Some of the billboards show the faces of Villanueva and P-Noy. While crawling during rush hour at the North Luzon Expressway (Nlex), it is not inconceivable that commuters have to stare for hours at a Tesda ad posted at the back of a bus while moving slowly past an intersection with two Tesda billboards showing Villanueva alone and Villanueva with P-Noy, separated by only a few meters.

Among these ads featuring Villanueva’s mug are those replayed in outdoor LED-TV screens displayed in key areas of Manila.

The recent answer of Joel Villanueva to his epal acts was presented by businessmen who admitted that they fund the expensive billboards and ads of Villanueva out from their pockets because they believe him.

Such poetic explanation was so unacceptable. Here is the observations of Sun Star Cebu editors:

As materials for an advocacy campaign, the TESDA ads hardly contain information updating a viewer about Tesda programs, scholarships and career opportunities for blue-collar workers. There is no URL that refers the Internet-savvy to the Tesda website for more details. Considering that these are outdoor advertising businessmen behind the Tesda blitzkrieg, there seems to be a stark marketing mismatch between the sponsors’ intention and the ads’ presentation and content.

But why does the President had been so silent about the epal acts of Villanueva?

Today’s Sun Star Cebu’s editorial reminds us that it was the President himself who spoke against against government officials who show off their names and faces and shamelessly give credits to themselves on government’s projects and programs.

It seems to be that Joel Villanueva has become a shame to the Aquino Administration – that is if Noynoy Aquino will not exempt Villanueva.

I hope President Noynoy is sincere that he does not like epal in his administration. I hope Aquino will require Joel Villanueva to remove his epal ads.

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