Joel Villanueva should remove his billboards and other epal ads

I think it is not too late for Joel Villanueva so save his name from very bad publicity. Villanueva, whose ambition to become Senator is already a public knowledge is trying to make himself more popular. He and his supporters might had thought that the best way to promote him is put up massive ad campaign. But his ads put Joel Villanueva in bad light. It makes him the top epal among appointed officials.

TESDA Director Joel Villanueva tailed in surveys and therefore he and his supporters need to double their efforts. They put up billboards along strategic areas in Metro Manila in addition to Villanueva-painted buses and Villanueva-tarps.

Image source: http://epalwatch.com

Here is a clear picture of Villanueva’s epal from Sun Star Cebu editorial:

The ads unvaryingly show a close-up shot of Villanueva occupying approximately 2/3 of the space, with the slogan, “Sa TESDA may choice ka (sic).” Some of the billboards show the faces of Villanueva and P-Noy. While crawling during rush hour at the North Luzon Expressway (Nlex), it is not inconceivable that commuters have to stare for hours at a Tesda ad posted at the back of a bus while moving slowly past an intersection with two Tesda billboards showing Villanueva alone and Villanueva with P-Noy, separated by only a few meters.

Among these ads featuring Villanueva’s mug are those replayed in outdoor LED-TV screens displayed in key areas of Manila.

The recent answer of Joel Villanueva to his epal acts was presented by businessmen who admitted that they fund the expensive billboards and ads of Villanueva out from their pockets because they believe him.

Such poetic explanation was so unacceptable. Here is the observations of Sun Star Cebu editors:

As materials for an advocacy campaign, the TESDA ads hardly contain information updating a viewer about Tesda programs, scholarships and career opportunities for blue-collar workers. There is no URL that refers the Internet-savvy to the Tesda website for more details. Considering that these are outdoor advertising businessmen behind the Tesda blitzkrieg, there seems to be a stark marketing mismatch between the sponsors’ intention and the ads’ presentation and content.

But why does the President had been so silent about the epal acts of Villanueva?

Today’s Sun Star Cebu’s editorial reminds us that it was the President himself who spoke against against government officials who show off their names and faces and shamelessly give credits to themselves on government’s projects and programs.

It seems to be that Joel Villanueva has become a shame to the Aquino Administration – that is if Noynoy Aquino will not exempt Villanueva.

I hope President Noynoy is sincere that he does not like epal in his administration. I hope Aquino will require Joel Villanueva to remove his epal ads.

Related Posts:

Anti-Epal Campaign Against Joel Villanueva Only; No Dirty Politics for Ad Industry

I have read the the appeal of businessmen to spare them from politics. I am referring to this story, Advertising execs cry foul over ‘dirty’ politics, published online by The Daily Tribune.

Just for today, I promise not to drag the names of these businessmen – so I would not mention their names here.

I would like to clarify that the anti-epal campaign does not target the businessmen nor any business industry. The targets are the politicians who used their position to shamelessly promote their names and faces and those who have intention to run for an elective position – like Joel Villanueva.

In the report, the businessmen confessed that Sec. Joel Villanueva was informed about their “project” – putting up “outdoor ads along North Luzon Toll Highway and the South Superhighway”.

Here, I quote:

We sought Mr. Villanueva for an audience and it was during that meeting that we presented and sought permission covering our proposal to put up these billboards in our private spots, using private funds for an advocacy that runs consistent with the belief of our private corporation.

There could have been no problem if those ads just exclude the face of Joel Villanueva and Noynoy Aquino. They can better communicate their advocacy without the faces of Joel Villanueva and Noynoy Aquino. I share the same line of thoughts with blogger Noemi Lardizabal-Dado. As she noted in her Twitter account (‏@momblogger):

Nothing wrong with promoting TESDA but TESDA is not Joel Villanueva [Villanueva] is not TESDA. Why put his face?

BlogWatch.Ph (@blogwatchdotph) shares similar thoughts:

If it’s promoting TESDA’s skill-building, why are they promoting a person?

Following the same logic, should they put the faces of DepEd Secretary Armin Luistro to encourage children to study or to show support to basic education? Why are they not doing that? The reason is simple. Luistro will not run for senator and they cannot get favor from him while Villanueva, if lucky enough and get a seat in the Senate, could give them some favors.

I suggest the billboards should instead contain pictures of trainees, machines used in trainings, or quotations about blue collar jobs. There are thousands of ways. Having the face of Joel Villanueva in billboards just discourage the youth. That man is not a very good model for the Filipino youth.

Why cry foul about the billboards of Joel Villanueva? It is because it is an epal act; it is because Sec. Villanueva already discussed his intention to run for Senator.

So who would believe that Sec. Villanueva is promoting TESDA? I would say, the TESDA Director is not promoting the agency but used TESDA in promoting himself! That’s deception!

Why there are many entities willing to spend millions just to put up those billboards of Joel Villanueva? It is because Joel Villanueva will run for senator and if he wins, the donations will be translated into favors. Would that make sense?

Sec. Joel Villanueva continue to be peotic as if he does not know the connection among his intention to run (ambition to become Senator), the donations, his shameless promotion of himself, deception, and of being epal.

Clearly, a man who dwells on his political ambition would forget that yesterday, he cried foul over the same stuff he is doing today.

Who funds the tarps, billboards, TV ads of TESDA Director Joel Villanueva?

The “who” question was asked by Business Mirror columnist Ed Javier. In his Firebrand column, he asked a curious question, “Who’s funding Joel Villanueva’s ads?

In his Counterpoint column in Manila Standard Today, Alvin Capino pointed out Joel Villanueva’s violation should the anti-epal bill (Senate Bill No. 1967 or An Act Prohibiting Public Offers from Claiming Credit through Signage Announcing a Public Works Project) of Sen. Miriam Defensor Santiago is enacted.

The tarps, billboards, TV ads, among others of Joel Villanueva are his way to get popular as election 2013 comes close – way of an epal. Let us be reminded that the desire of Joel Villanueva to become senator is no longer private. No less than President Noynoy Aquino is grooming TESDA Director General Joel Villanueva in his earlier speeches. I suspect that the tarps, billboards, TV ads of Villanueva have blessings from President Noynoy. Remember that Villanueva is tailing in the surveys?

I feel pity to the former anti-graft crusader, Joel Villanueva. He is like the defeated senatorial candidate Prospero Pichay. I could see the doomed day of Villanueva if he continue his shameless self promotion. It’s a shame because his predecessor in TESDA was doing the same.

How much TESDA money was spent for those annoying tarps, billboards, TV ads?

In his Twitter account (@secjoelv), Sec. Joel Villanueva, assured that he is not using public funds. I quote:

& again reiterate we’re NOT spending govt money to print tarps, billbrds & produce tv ad. They’r all donors & sponsors they can easily check

But how can we check? Villanueva has not provided names. But why should people donate for Joel Villanueva? Why can’t we see the same for DepEd Secretary Armin Luistro? The answer is simple. Joel Villanueva will run for senator while Brother Armin Luistro has not hinted that he will go beyond being a cabinet member.

So why many people, businessmen, politician, among others are spending a lot of money to show off the face of Joel Villanueva? It is because they are expecting returns when Villanueva got elected. I am pretty sure Villanueva will repay them through favors.

Many of us insist that Sec. Villanueva should reveal his donors, and so he answered in his Twitter account:

Too many to mention all of them. In fact most of those who printed tarps diko kilala except politicians like gov umali, congs alcala, garcia

Would we expect that the hearts of those politicians really bleed and they help Villanueva without returns? Whoa!

Why should Sec. Joel Villanueva allow such donations to flow in? Isn’t it shameful to show off one’s face? In fairness to Joel Villanueva, he’s good looking but it is already sickening to see his face anywhere. Besides, people cannot be fooled that such are not for politics.

To pacify us, Sec. Villanueva appeal to his supporters:

To our supporters & sponsors please identify yourselves by putting a big “DONATED BY” please please 🙂 Thank you po..

Why should such donors don’t identify themselves? Maybe they are druglords, or gamblers and they are using drug money and gambling money to put up Villanueva’s ads. Isn’t that scary?

I would like to ask Sec. Joel Villanueva if he is not alarmed with such anonymous donations at the time he is made known that he has ambition to become senator.

A piece of unsolicited advice to Joel Villanueva. Epal or shameless promotion of oneself is a known ways and strategies of trapos and crooks; likewise, saying that what he got are gifts and donations are the tricks of the crooks. Would we believe crooks?

Save your name, Mr. Secretary Joel Villanueva!

TESDA Director General Joel Villanueva and the Anti-Epal Bill of Senator Miriam Defensor Santiago

How I wish the “anti-epal” bill of Senator Miriam Defensor Santiago is now enacted. I want to see Technical Education and Skills Development (TESDA) Director General Joel Villanueva to go to jail.

The former anti-graft (CIBAC) champion is now top on the list of appointed officials who are using their office and public funds to advance their personal interest. It’s not a secret that Joel Villanueva is grooming himself to become senator as evidenced by his billboards financed by TESDA funds.

Senate Bill No. 1967, known as the anti-epal bill is formally titled as “An Act Prohibiting Public Offers from Claiming Credit through Signage Announcing a Public Works Project”.

The bill imposes a jail term of between six months and one year on a public official who would have his or her name or image printed on a “signage announcing a proposed or ongoing public works project.” If the bill has already been enacted, most likely, TESDA Director General Joel Villanueva would spend between 6 months to a year in jail. Amen.

Joel Villanueva, by using millions of TESDA money for self-promotion is a violation of the “anti-epal” principles. It is a form of corruption. It is very disgusting how Joel Villanueva use the hard-earned taxpayer’s money to fuel his ambition to become senator.

Do you want to see the epal billboards and tarps of Joel Villanueva? Check the post of Mom Blogger and see the shameless self promotion of Joel Villanueva.

In the words of Alvin Capino in Manila Standard Today,

Villanueva’s self-promotion campaign using Tesda funds includes not only traditional billboards (anyone who passes through NLEX cannot miss Tesda’s billboard featuring a huge photograph of Villanueva) but an expensive electronic billboard on Edsa as well.

There are even buses where Villanueva’s photos are prominently featured as part of the Tesda ad. We saw Villanueva’s Tesda “epal” bus ad in the back of a JAM transit when we went to Laguna last week and we wondered how much Tesda spent to put up those ads and how much the agency is paying monthly for those bus ads.

There are also TV commercials of Tesda again promoting Villanueva. It would not be surprising if there are radio and print ads that give Villanueva credit for Tesda’s accomplishments.

What gives people a bad taste in the mouth at seeing the expenditure of millions of Tesda funds to promote Villanueva is the fact that Villanueva is running for a Senate seat. He is not only engaged in what appears to be early campaigning but he is using public funds for it.

Santiago is right when she points out that public officials must not claim credit for projects funded by taxpayers’ money stressing that the practice is not only unnecessary and highly unethical.

But for a young ambitious man, would Joel Villanueva still remember his words about ethics, accountability, and about corruption?

It is very disgusting that in his website, he is described as leader with strong moral character. But what morals are they talking about when public funds are being used to print and promote his name and face? Where are the christian values of Joel Villanueva?

I think Joel Villanueva should not be given a chance to become Senator. Otherwise, our children would remember him as one of those who use their positions for personal interest.

How TESDA Director General Joel Villanueva fuel his Ambition to Become Senator

The Technical Education and Skills Development Authority (TESDA) must be a good milking cow for funds that shall be used to advanced the personal interest of individuals aspiring to hold higher office.

Look what TESDA Director General Joel Villanueva is doing. I already get too much of his faces anywhere. I should have not care if his faces are posted anywhere and if all TV ads carry his face if he use his personal money but for God sake, he is using taxpayer’s money.

Clearly, TESDA Director General Joel Villanueva is not promoting TESDA; he is promoting himself! What he is doing is an early political campaign already done before by his predecessor Augusto Syjuco.

If not with the early campaign by no less than President Noynoy for Joel Villanueva, I would give the young man the benifit of the doubt. But for God’s sake, the president already made it public that Joel Villanueva will be in Liberal’s senatorial bet in the 2013 elections. Both President Aquino and Director General Villanueva lack a sense of respect to the Filipino nation. Both lack a sense of delicadeza.

Villanueva should stop using the funds intended for the Filipino youth to fuel his ambition to become senator.

How much taxpayer’s money Villanueva has spent – we don’t know. It must be millions considering the cost of running TV ads today.

In his Manila Standard Today’s column, Alvin Capino told his readers:

Villanueva must be spending tens of millions of Tesda funds to promote himself. An anti-graft crusader will clearly see that this is wrong. Apparently for Villanueva, there is nothing wrong in taking advantage of Tesda resources.

In the same column, Capino has vivid description of where to find Villanueva.

He has a running television commercial. He has an electronic billboard in Edsa. He has a huge billboard at NLEX. The vans of Tesda have been plastered with his face. There are many other collateral materials with his face and his name, ostensibly promoting Tesda programs but in reality promoting his candidacy.

I found Villanueva even in online courses offered by TESDA. I hate faces especially when I know the vested interest of the face.

People come to TESDA to learn and have some skills and not to see the face of young and ambitious Joel Villanueva.

This is how Joel Villanueva replicate what his predecessor has done before. This is how Joel Villanueva spend millions of taxpayer’s money to promote his self interest. As former anti-graft crusader, I believe Villanueva is aware that he is abusing his power.

Let us remember that the former TESDA Director Augusto Syjuco has been accused of violations of Republic Act 3019 or the Anti-Graft and Corrupt Practices Act, RA 6713 or the Code of Conduct of and Ethical Standards for Government Officials and Employees and other violations.

Now, I am accusing TESDA Director Joel Villanueva the same.